ATD National Webcast Series
How Modern Sales Enablement Leads to True Sales and Marketing Alignment
August 26, 2020 • 11:00 AM - 12:00 PM
Sales content management is critical for those who want to create a selling environment where reps use all that their marketing team creates for them. However, salespeople need more than simple collateral recommendations—they also need learning content to understand how others effectively use that collateral.
Modern sales content management builds stronger alignment between marketing and sales by giving marketers a tool to maintain better presence among the sales team as well as provide a new level of context to their content recommendations. This may include crowdsourcing messaging ideas from the sales force, getting direct feedback from prospects on content, or highlighting key talking points for various content topics, among others.
Join this live webcast to learn effective strategies to accelerate modern sales and marketing alignment using the tools available today.
During this webcast, you will learn how to:
Jake Miller joined Allego after its commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. He is passionate about sales performance and incorporates his experience as a salesperson in the commission-only, high-ticket retail world into his approach for product marketing at Allego. Allego provides a sales learning and readiness platform that elevates sales team performance by harnessing the power of mobile video knowledge sharing to drive better customer conversations and empower reps with the training, practice, coaching, and collaboration they need to win more deals.
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