Digital Sales Coach - The McClatchy Company - Sacramento, CA

08 Dec 2014 8:04 PM | Anonymous

Digital Sales Coach - Sacramento, CA

SUMMARY: The Digital Sales Coach will be responsible for in-market coaching and development in classroom and assisted in-field sales calls. This role will serve as an embedded staff member of the Digital Sales team for markets helping to ensure local sales execution and strategy.  Planned sales initiatives and training exercises will be a collaborative effort of the field specialist, other members of the digital revenue development team and local market management.  

As an in-field sales coach, the Digital Sales Coach must possess a high level of digital sales acumen and the ability to lead local sellers and managers toward a digitally focused sales force.  The ideal candidate will have successful digital sales experience with deep and diversified product knowledge, including traditional media.  As part of the Digital Sales Coach team, this position will be stationed at a McClatchy property and expect up to 75% of the time spent in markets working specific assignments and 25% of the time devoted to market/customer follow-up and essential product / sales training.  The Digital Sales Coach will report to their regionally assigned digital sales development manager.


  • Work on-site with local sales teams and sales managers as assigned to execute sales strategies and initiatives focused on meeting digital revenue goals
  • Ensure sales teams and sales managers achieve mastery level of products and sales strategies while successfully executing on specific revenue objectives
  • Demonstrate consultative sales techniques during sales planning and sales calls
  • Coach with candor while mentoring and developing all levels of a sales organization
  • Ability to demonstrate a quality customer needs analysis, make solid recommendations, and close business quickly
  • Assist with moving the business forward through follow-up with advertisers and/or sales reps as needed
  • Weekly/monthly reporting and tracking
  • Attend corporate digital sales meetings for product updates and training

Job Requirements


  • Bachelor’s degree or equivalent in marketing or related field
  • 3+ years successfully driving revenue through digital advertising sales and solutions to SMBs
  • Deep digital product knowledge; SEM, targeted display, reputation and social
  • Excellent interpersonal, communication and presentation skills across all organizational levels
  • Ability to gain trust quickly as a valued team player
  • Must be a positive digital advocate who adapts quickly and efficiently to change
  • Ability to identify opportunity with a solution based approach
  • Ability to work well under pressure and with tight deadlines
  • Proficient in the use of iPad/tablet presentations; Microsoft Office, video conferencing

Apply Now

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