Success Stories: How to effectively use stories to make your message stick

  • 17 Apr 2012
  • 5:30 PM - 7:30 PM
  • Sutter Health University, 2700 Gateway Oaks Drive, #2600 Sacramento, CA, 95833


Registration is closed

ASTD Sacramento  invites you to an interactive presentation on...

“Success Stories: How to effectively use stories to make your message stick.”

Stories at work?  You bet!

Stories are a hot topic today because neuroscientists now know that stories activate the brain in ways that are far more creative than the words we’re reading.  Stories activate memories, trigger emotions (where we buy and buy in), and resonate in personal ways that make the messageundefinedyour messageundefinedstick.

Set your training, speaking, and writing apart with stories.  (Most people overlook this easy and fun tool, so you’ll stand out!)  We’ll explore how to find and capture stories, how to start with a bang and finish with a flourish, and how to keep your middle from sagging.

“People don’t want more information. They are up to their eyeballs in information. They want faith - faith in you, your goals, your success, in the story you tell.” 

- Annette Simmons, The Story Factor

During this 90-minute session, we’ll cover how to:

  • Integrate stories into your written and oral presentations.
  • Structure stories with six key steps to get the results you want.
  • Tap into the storyteller’s toolkit to boost your creativity.
  • Create a story inventory.
  • Build your confidence as a storyteller.

You will leave this interactive presentation knowing how to tell a good story, develop a story repertoire, activate your audience/readers’ brains in ways far more creative than the words they’re reading, and increase the results of your training, writing, and speaking engagements.

Presenter:  Lynda McDaniel has been telling stories at work for three decades (which doesn’t include all the tall tales she told as a kid!).  For the past six years, she’s shared the fruits of her lifeundefineda long career as a professional writer and journalistundefinedso that her clients can enjoy increased results, respect, and revenues through effective storytelling and business writing. She offers business-writing webinars, workshops, and assessments to teach writing and storytelling skills that gainundefinedand retainundefinedclients.

Clients for her coaching and training include executives and staff from Microsoft, T-Mobile, Boeing, Del Monte, Key Bank, Wells Fargo Bank, U.S. Small Business Administration, City of Seattle, University of Washington, University of Notre Dame, Stanford University, YMCA, among many others.

Lynda has written over 1,000 stories for major publications and a dozen books, including her award-winning books, Words at Work and Contemporary Hawaiian Woodworkers.  Major publications include Southern Living, Country Living, Yoga Journal, AmericanStyle, Law & Politics, Associations Now, Atlanta Journal-Constitution, American Cinematographer, Seattle Post-Intelligencer,, and

Lynda is working on her first novel, incorporating stories from her 15 years in the hollers of Appalachia.

5:30 pm           Informal networking/exchanges about professional        opportunities officially begins

6:00 pm           Keynote speaker

7:30 pm           Adjourn

Walk-ins are welcome.  But pre-registration helps us order the right number of dinners.

Sutter Health University,
2700 Gateway Oaks Drive, #2600
Sacramento, CA, 95833

© ATD Sacramento Chapter

Thanks to the generosity of QuestionPro and its Survey Software we are able to track new and exciting data for our stakeholders. QuestionPro's advanced features allow us to collect responses and distribute vital information to participants.

Powered by Wild Apricot Membership Software