ATD Webcast: Coaching for Behavior Change

  • 01 May 2020
  • 11:00 AM - 12:00 PM
  • Webcast

ATD National Webcast Series

Coaching for Behavior Change

May 1, 2020 • 11:00 AM - 12:00 PM

Coaching is an effective tool for developing people and producing positive behavior change because it aligns with almost any learning theory or learning principle. Because coaching is a just-in-time, customized approach to development, it is far more cost-effective than more prevalent one-size-fits-all approaches to learning.

So, what if you already understand the potential benefits of coaching—to coachees and coaches alike—but are unsure of how to do it well? Increase the effectiveness of your coaching interactions with the author of ATD’s 10 Steps to Successful Coaching.

Following this webcast, you will be able to:

  • Use coaching activities and questions observed in three mini coaching demonstrations.
  • Ensure that your coaching interactions incorporate evidence-based principles about how people make behavioral changes in their lives and work.


About the Presenter

Sophie Oberstein

Sophie Oberstein

Sophie Oberstein is an author, coach, adjunct professor, and L&OD consultant. She’s been in the field of learning and organizational development for over 20 years at public and private organizations, including Weight Watchers North America, Columbia University Irving Medical Center, the City of Redwood City, California, and Citibank.

Oberstein is on the faculty of the NYU School of Professional Studies where she developed and conducts the fundamentals course in the learning design certificate program. She has also taught at Drexel University, Mercer County Community College, and Menlo College.

Her books, 10 Steps to Successful Coaching (2nd edition, April 2020) and Beyond Free Coffee & Donuts: Marketing Training and Development (2003) are available from ATD Press.

Oberstein is a past president of ATD’s Greater Philadelphia chapter. She can be reached at 

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