Nudge: Master the Science of Getting People to Take Action

  • 25 Aug 2017
  • 8:30 AM - 4:30 PM
  • 1410 Ethan Way, Sacramento @ the Los Rios CCD’s Workforce and Economic Development Center.
  • 10


Registration is closed

Influence, Persuade, Nudge: Master the Science of Getting People to Take Action

Are you familiar with the concept of “Nudging”? You might know it from books like “Nudging, or Inside the Nudge Unit, or Predictably Irrational. One expert defines it as the science of getting people to take action and it can be used by training professionals to influence employees to do more of what is good for them and their organizations.

On Friday, August 25th Bruce Winner will conduct a full-day workshop on this powerful new technique.  Flyer

ATD Sacramento knows Bruce well.  (See his bio below) Last November, Bruce conducted a two-hour workshop on “Nudging” to a sold out crowd of over 60 and the attendees asked for more!

Why attend?

  • Nudging provides new and innovative means to motivate and engage employees to achieve superior performance.
  • It can be seamlessly incorporated into your training (before, during and after) or used as a stand-alone performance improvement device.
  • It is inexpensive, scalable, and based upon proven science and field-tested workplace trials.

What you will learn and practice in the workshop:

1) Discover a new way to influence the behavior of employees (and even clients)
2) Encounter the cognitive science behind nudging that resulted in a Nobel Prize in 2002
3) Determine which behaviors are most appropriate for a nudge
4) Practice a proven four-part method for crafting a powerful nudge
5) Use the method many times during the day to hone your nudging skills

Who should attend?
Training professionals from the public or private sector who are interested in a cutting-edge and evidence-based technique that has shown proven, low cost, and scalable performance improvement results should attend.

This is an Interactive trainer’s workshop (discussion, table top work, and hands-on exercises). The workshop is strictly limited to 26 attendees. The workshop is expected to fill, so apply early.

Workshop leader is Bruce Winner

Bruce Winner, MBA, is the Custom Training Manager of the Government Training Academy, Los Rios Community College District. Bruce served on the ATD Sacramento Board of Directors for six years and was President in 2011. 

Bruce is a seasoned speaker and trainer in Northern California on topics such as using the behavioral sciences in training, innovative problem solving, decision making, and measuring the value of training. He has recently produced a new catalog of courses including Decision Making: The New Science of Making Better Decisions, The Science and Art of Motivation, Nudging, and several other workshops based on topics and findings from the behavioral and cognitive sciences.

Cancellation/Refund Policy: Cancellations made more than five (5) calendar days prior to the event will receive a full refund. Cancellations made three (3) to five (5) calendar days prior to the event will receive a 50% refund. Cancellations less than three (3) calendar days prior to the event and no-shows will not be refunded or credited. Any unpaid balance due will remain according to the above guidelines. Refunds will be issued using the original payment method.

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