Manager, Employer Analytics - Strategy, Employer Relations and Outreach Sutter Health - Sacramento, CA

Description 

Provide overall management of technical products and analytic tools to support the employer outreach and broker programs. As a key contact person for the department, collaborate with IT, Strategic Intelligence, Web Center, MPower and Marketing teams to ensure the availability of and accessibility to customer relations management, competitive intelligence and related analytical software programs and tools, including successful and timely maintenance to ensure the high-performance of department operations. Research business opportunities and identify emerging technology to identify new solutions that maximize computing efficiencies, optimize outreach effectiveness, drive conversion, and deliver a competitive advantage. Manage the analytic needs for Sutter Health’s employer/ broker relationship and outreach efforts with a focus on forecasting and analyzing acquisition and retention data by employer, broker, service/product line, and ethnographic market segments. Blend statistics, technical acumen and consumer touch points to promote data-driven decision making, translate analytic insights into strategic business opportunities, and optimize outreach campaigns that increase brand awareness, preference, engagement and conversions. Responsible for generating department reports and proactively providing analytical insights and trend analysis. Lead and develop a high performing team that achieves set priorities by adhering to identified metrics. Partner with the department Directors and Vice President to create and implement best in class standards in customer engagement, customer service, and market analysis.

Qualifications

Education:

Bachelor's degree in Business, Economics, Healthcare Administration, Marketing, or Organizational Development or a related field is required.  Additionally, experience in account management or sales is required.

Master's degree in Business Administration (MBA), Hospital Administration (MHA), Public Health (MPH) or related field is desired.

Experience:

• Proven supervisory experience as normally obtained during 5-7 years of progressively responsible management roles

• Seasoned research and data leader, with exceptional quantitative marketing and analysis skills typically obtained in a highly analytical environment

• Functional programming experience, with a strong development/implementation background in analytical tools, database management, and customer relationship management systems, such as Mpower, SalesForce and Tea Leaves

  Solid experience in setting direction for and achieving research and analytics business objectives, with extensive hands-on experience in interpreting customer insights, business analysis, and audience segmentation to define requirements, to make informed business decisions and to drive improvements in outreach campaigns, prospect conversions and customer relations

  Demonstrated experience in statistical analysis, particularly predictive and marketing mix modeling, factor analysis, response prediction, campaign effectiveness, consumer profiling and ROI measurement

• Strong experience working with health care transactional data and other health related data sets as well as knowledge of federal and state laws pertaining to health care information privacy and security

Knowledge:

• Extensive knowledge of Customer Relationship Management (CRM) programs, web-based technologies, Microsoft products, as well as a functional understanding of the tools regarding broker and employer intelligence

• Solid understanding of payer and public exchanges, including compliance with confidentiality and security polices/procedures related to use, access and disclosure regarding personal health information (PHI)

• Strong business acumen and exceptional analytic skills with the proven ability to provide healthcare benefit solutions that meet employee-driven business objectives

• Demonstrated ability to develop and apply information-driven analytic and quantitative approaches to solving complex and ambiguous business problems in a timely manner and with tangible results

• Proven understanding of healthcare marketing trends and emerging technology to provide the necessary analytics and metrics to drive informed business decisions while building an understanding of employer/broker life-cycles and purchasing behavior

• Working understanding of  web-based campaigns, including leveraging metric-driven research/analysis to optimize campaign strategies that result in increased traffic and conversions

• Functional expertise with relational databases, structured query language (SQL), analysis tools, web analytics, and mining data warehouses, including the generation of succinct reports

• Understanding of and experience with Lean or other process improvement philosophies and methodologies desired

Skills:

• Demonstrated skill in establishing, building and maintaining effective working relationships with executives, boards and other key customers

• Superior negotiating and problem solving skills with the proven ability to research, investigate and analyze issues to offer effective solutions

• Excellent written and verbal communication skills, including the ability to translate complex healthcare plans into a business advantage that influences and mobilizes diverse audiences (leadership, C-level suite, partners, employers, vendors, staff, etc.) to action

• Proven ability to design and implement plans and strategies that enable the growth of Sutter Health products and services within the employer market, including the capability to adapt marketing/sales messaging to reflect an evolving healthcare product line

• Strong client management and project management skills as well as the ability to work successfully both independently and within a team

• Advance level of computer proficiency with Microsoft Office Suite, including other relevant software/tools for project management, competitive sales analysis and marketing research

Primary Location

: California-Greater Sacramento Area-Sacramento

Organization

: Sutter Health Sacramento Sierra Region

Employee Status

: Regular

Accepted Applications: Internal Candidate Applications Accepted

Benefits: Yes    Position Status: Exempt    Union: No

Job Shift: Day    Shift Hours- 8 Hour Shift

Days of the Week Scheduled: Monday-Friday     

Schedule: Full Time    Hours Per 2wk Pay Period: 80

More details and to Apply Now at:

https://sutterhealth.taleo.net/careersection/2/jobdetail.ftl