ATD Webcast: Highlights from ATD's Research on Sales Onboarding

  • 20 Apr 2020
  • 11:00 AM - 12:00 PM
  • Webcast

ATD National Webcast Series

Highlights from ATD's Research on
Sales Onboarding

April 20, 2020 • 11
:00 AM - 12:00 PM

To thrive in a competitive and constantly changing business environment, organizations must pursue every advantage possible when hiring, developing, and retaining their sales forces. The average organization spent $2,326 per year on training per full-time sales employee in 2018, according to ATD’s 2019 State of Sales Training research report. For many, at least a portion of that expenditure goes toward sales onboarding, or onboarding specific to sales roles that is separate from general organizational onboarding.

This webcast will explore the sales onboarding programs organizations provide, benefits of those programs, and barriers to running them effectively. It draws its insights from the new ATD Research report Sales Onboarding: Launching Productivity. Topics of discussion will include the length and structure of sales onboarding, delivery methods used in sales onboarding, and content covered in sales onboarding.


About the Presenters

Alex Moore

Alex Moore
Junior Research Analyst, ATD

Alex Moore is a junior research analyst at Association for Talent Development.

Kimberly McAvoy

Kimberly McAvoy
Senior Content Manager, ATD

Kim McAvoy is the senior content manager for sales enablement at Association for Talent Development.

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